Creative Pentathlon was the first in a series of events put on by Magpie. We invited creatives from across Leeds to come and take part in five creative challenges themed along the lines of the 2016 Olympics.
The thinking: The brand was created out of a pentagon and it has five slices within it, using five patterns that move to create an attention-grabbing design topped off with a cool gradient. This was later adapted to a snowflake for our Christmas challenge and some cool ice lollies for our summer challenge, maintaining brand continuity while being specific to each event.
This project was created in conjunction with magpie