This was a pitch to Leeds City Council for posters and merchandise to support the ITU World Triathlon when it came to Leeds.
The thinking: I developed this concept to represent the triathlon route across Leeds and to show the place of each sport within it. The word ‘Triathlon’ is at the centre of the design and is hand-drawn to create a route, symbolising the journey of the athletes. The use of bright, vibrant colours to represent each stage of the triathlon communicates the energy of the event.
This project was created in conjunction with magpie