Yorkshire Grub is a website that takes traditional Yorkshire scram and makes it accessible to the modern cook. It’s about proper food, straightforward cooking and northern heritage.
Yorkshire Grub needed a brand for the blog that had the potential to be used on food packaging. It needed to be welcoming, walking the line between the concept’s historic roots and contemporary home cooking.
The thinking: I wanted to get create a homemade, hand-crafted feel across the brand materials. I experimented with lino print to bring a warmth and slight unevenness into the design, reflecting the style of cooking Yorkshire Grub represents.