Bagel Nash wants to get its artisan bagels from the bakery to the supermarket shelf. To do that it needed a strategy, a brand and some stand-out packaging. It asked for a brand that was creative, crafted and superior and would knock New York Bagels back to Rotherham (their real point of origin!). Bagel Nash wanted its creative brand essence, “Make everyday better days”, to be felt throughout the initiative.
The thread in the Bagel Nash icon is a bespoke marque crafted for them. I wanted to build on this, using it to represent both a journey Bagel Nash customers take through their ‘better day’ and the journey of the bagel from the bakery to the customer’s belly.
This project was created in collaboration with magpie.