The Dots x Pinterest: Reimagining Christmas Campaign was a competition to find a creative advertising solution that would stand out on the Pinterest platform. SPOILER WARNING: we were one of the winning entries.
A copywriting partner and I chose to focus on one of the UK’s leading grocery brands – Birds Eye. The company wanted to promote a humble vegetable that’s often overlooked for the Christmas dinner table – the pea.
In the words of my partner on the project, Eleanor Calsy-Harrison: “The One That Got Away: There’s always a pea that manages to escape, and Peter the Birds Eye Pea is an expert in plate escapology. When browsing Pinterest for Christmas inspiration, you’ll find Peter in all sorts of festive scenarios; nestled in a box of baubles, peeking from the mistletoe or rolling out from grandad’s new slippers…”