End Hunger UK has a vision of a Britain where everyone has access to good quality food and no-one goes to bed hungry. It needed a brand for its campaign ‘The Big Conversation’ that would grab attention while being accessible and easy to work with across social, digital and traditional media.
It’s all about communication. The speech bubble was created to get people talking; the lettering was placed in the shape of a megaphone and the lines coming out of the megaphone represent ‘The Big Conversation’.
I undertook this brief pro bono as it’s a cause I believe strongly in. For more information visit the website: endhungeruk.org.
This project was created in collaboration with magpie.