LincUs is an easy-to-use digital platform with a focus on managing health and wellbeing. The app is both clinician- and patient-facing. There’s a solid backbone of evidence backing up everything the app does, with data aggregation, analytics, visualisation and reporting at its heart. No goopy stuff here! The app design, however, was dated. It needed redesigning to consider the user’s experience and to modernise the user interface.
I created a more contemporary brand ‒ something that could compete in the ever-growing medical technology market. I revisited the user journey through the app, adding a better onboarding process; simplifying the icons, buttons and features to create a stronger and easier user experience. The interface has been cleaned up and replaced with a more contemporary look and feel.
“We have been working with Anna for a few months. I rate her very highly and she has given us some excellent user-friendly, appealing designs for both the app and web.
“She is very quick, very personable and easy to work with, and very professional. I think she really understands what the general public wants, and she has very little ego.
“As developers, we find she’s been very responsive to feedback. She has excellent ideas around branding and knows how to work with release schedules and balance multiple projects and requirements. Overall the whole team has been very impressed with her.”
Laura Gilbert, Chief Information Technologist, ResCon.