Miniml

Miniml is an environmentally-friendly product created by The Friendly Chemical Co. The company supplies refill shops with products such as shampoo, washing-up liquid and other cleaning products. Miniml needed its own consumer-facing brand that would represent what it does and stand out on the refill shelves.

A minimal brand (in keeping with the name), black and white to show it has a zero waste supply chain with no nasty chemicals. I added patterns to be used as brand assets, with ideas like the use of black jerry cans to help the products pop alongside the other refill products, which can sometimes get a bit caught in the old school green bubble.