Leeds City College Group is a conglomerate organisation of several education institutions founded by Leeds City College, one of the largest further education colleges in the UK.
The lead of the group and CEO of LCC, Colin Booth, is renowned for pulling colleges from failure to excellence in impressively tight turnaround times.
The group was founded to improve failing intuitions quickly through decisive leadership and ‘stronger together’ principle. The group has ambitions to grow in strength by teaming up with more institutions from the UK, mainly in the North. They renamed themselves Luminate and needed a new visual identity that reflects their energetic, inspiring new name.
In keeping with the theme of illumination I experimented with the light and edges of the full moon to create a bespoke font for the wordmark ‘Luminate’.
I then used the lettering to create shapes to be used as assets to strengthen the brand.
This project has been rolled out on the brand materials and the website is currently a work in progress.
This project was created in collaboration with magpie.