We Lead Network

Forward Ladies is a female-only empowerment network based in the UK. They needed a rebrand and new positioning ahead of a push to expand globally.

The network is made up of inspirational, forward-thinking women and they needed an identity to reflect the fact that their members are, frankly, brilliant. They needed a brand that was elegant, bold and contemporary, but with a bit of pop. Dull corporo-branding was the enemy!

‘We’ stands for women’s empowerment. I created a bespoke marque bringing the lettering together to represent a strong unified network. 

The brand was created to be flexible and adaptable to cover the different services that The We Network provides: We Lead, the leadership training offered by the network; We Rise, the networking breakfast events and We Thrive, the awards that the network puts on.

As part of the brand strategy we came up with ideas of how the network could promote each service that it provides, as seen in the images below.

This project was created in collaboration with magpie.